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On-Page SEO

Meta Description Writing & Optimization

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ON-PAGE SEO

Optimize your Meta Descriptions for Organic Search and Sales

A meta description is a short paragraph, usually a sentence or two that describes the overall content of your web page. A well-written meta description contains proper keywords and lets the search engines know the content of your web pages. Every page of your website should have its unique meta description. Developers often disregard meta description optimization for the fact that it can take more time to write exclusive content for every webpage. Meta descriptions are often tied to a search user’s experience and hold high value when it comes to how a user sees your search engine results displayed on search engines. Follow these simple steps to help ensure you’re creating meta descriptions that promote sales and drive organic search visitors.
ON-PAGE SEO

Use Search Optimized Keywords in Meta Descriptions

Search optimized keywords belong in every meta description you write. When a searcher’s query matches the wording in your description, the search engine bolds those terms in the results, which draws the eye and improves your click through rate. Focus on the terms your customers actually search for, work them into a natural sentence that describes the page, and avoid repeating the same phrase across multiple pages. Each meta description should read like a short, honest summary written for a person rather than a list of keywords assembled for a search engine.
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ON-PAGE SEO

Use a Call to Action in Your Meta Descriptions

The chances are that your site has a very niche focus that you can target with keywords that are useful across the site. Make sure to incorporate these into your meta descriptions when possible. Several of these generic keywords are used in conjunction with the more specific keywords that your page targets, which can lead to temptation for users to click when your meta description is displayed.
ON-PAGE SEO

Update Meta Descriptions in Bulk with Platform Plugins

There are several plugins available within all platforms that allow you to change meta descriptions with a few keystrokes. Using generic terminology and the names of your posts, categories, or items, you can fill in all meta descriptions without having to go through them one by one. Most of these plugins are free and easy to use. Do your research on the content you already have on the site to make sure that you fill in bulk meta-description templates that don’t lead to an odd description that doesn’t read correctly.

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Meta Descriptions Help Drive Organic Traffic

Using verbs like “read,” “shop,” “learn,” and several others within your meta descriptions is certainly another way to tempt users to click your link when they are displayed on search engine result pages. It’s important to note that you shouldn’t use the word “find.” Users are already on the search engine to find something, so if you encourage them to search further than they have to, you’ll have a lot of problems getting them to click. While meta descriptions aren’t directly related to how your site ranks, they can give a positive view of how your page looks on search engine result pages. Having these correctly updated and very relevant to the content on each page will improve your click-through rates, and inevitably, that will hopefully improve your search engine rankings. If you are interested in learning more about Meta Descriptions, please visit our contact us form or call us today at (888) 674-7779.
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Want Meta Descriptions That Earn the Click?

Send us the pages that get impressions but not clicks and we will rewrite the descriptions with you. Prefer to talk it through? Call (305) 812-5999.

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Related On-Page SEO Services

Explore the rest of our on-page SEO services: title tag optimization, meta tag setup, and keyword research. You can also return to our full search engine optimization services overview.