Keyword Content Research
When considering SEO keywords that you’d like to target, take your time. You will find that some keywords can be difficult to rank. That’s why, before you start any sort of keyword-based campaign, you’ve got to use an in-depth keyword research strategy to properly plan out your tactic and make sure that you get maximum rankings with as little cost as possible and as high of a conversion rate as possible. Keyword research might seem like an obvious task, but when done properly, it can often take several days to complete. Keywords that people search for have long-tail variations, or keywords consisting of 3-5 individual words that, believe it or not, are searching for much more than you think. These long-tail keywords are also often attributed to people who are deeper within their research funnel and are much closer to making a purchasing decision than you might think.
One of the main ways to access keyword research is through the use of the keyword tool within the Google Adwords interface. This tool gives you a high-level look at search volume for very specific keywords, as well as the amount of competition that you can expect to find from others who are using paid search strategies within their campaign.
Keyword Research Tools
Additionally, there are several other tools available that give you a much more specific look at how others are utilizing specific keywords to their advantage. With the right tools, you find what text people are using on their websites, what ad text people are using when they target those keywords, and how much of a specific budget is being put towards any specific keyword. This gives you the upper hand in your research and allows you to plan out your marketing budget much more accurately than you previously may have thought.
Leaving keyword research until after your SEO and paid search tactics are implemented could be detrimental to your marketing budget, and easily double your workload as you re-plan your strategy. During the initial stage, we try to understand your goals and objectives. It also involves the analysis of your website and main competitors, resulting in an SEO action plan which sets the strategy for the campaign. Keyword research and the understanding of your website's search positioning is one of the most important factors in assigning ranks to a website. That is why we analyze and put extensive efforts toward identifying keywords that offer maximum returns for your SEO investments. We will select only keywords that suit your website search positioning best.