Google's recent search algorithm updates has put in place several content changes that are designed to achieve maximum relevancy and positive user experience with every landing page that ends up on Google’s organic search engine results.
If you’ve seen your traffic volume fall, you may be a victim or poor content on your website. Keyword stuffed articles that have no true value to any user are likely to be pushed to the bottom of Google search results…if there is a bottom, that is. However, in the end, content is still king when it comes to the spiders that crawl your site for Google’s search engine. Here are a few tips to help you with good content writing so you don’t make the same mistake twice.
At the bottom of several landing pages are buy now buttons. However, Google recognizes when an entire website has no main landing page that does more than just sell the customer. Customers want information fast, with the option to purchase. The information they desire will be highly researched throughout several pages and google recognizes that. If your content contains words like “Buy”, “Purchase”, or “Act Now”, you may find yourself hurting a little bit in your organic traffic lately.
Good content writing isn’t about stuffing your page full of keywords so Google recognizes it and puts it to the top of its search engine results. Take the time to write a quality article that doesn’t read like a machine, but rather like a human, with a purpose of informing people on the subject they are interested in. If Google catches you keyword stuffing, they’ll severely penalize your website, and those are rankings you may not be able to get back.
The Number One Rule of Content and SEO
As always putting hidden keywords into your pages so that your article doesn’t look like it’s been stuffed. Believe it or not, Google is superior when it comes to catching this little trick. Don’t ruin good content writing by using black hat techniques that could only do more harm than good. This is one of the bigger changes to the Google algorithm, and they can now catch CSS tricks as well.