Why are SSL Certificates Used and Should my Website have an SSL Certification
SSL pages or Secure Sockets Layer pages are an encryption technology that was developed several years ago to better secure data on the internet. The idea of SSL encryption is to create a secure channel for sensitive information to be transmitted via the web. This prevents allowing anyone to follow or steal your data in the process. SSL pages are most often used for e-commerce, but are increasingly being incorporated into banking data, credit card companies, and everyday websites that retain user data. It is advisable that all websites are developed with SSL encryption.
Without SSL to protect us, online e-commerce, and transfer of sensitive information like social security numbers probably wouldn’t exist. When we transmit or send information over the web without SSL, that data is visible to every user that’s looking for the information, which can lead to someone compromising privacy. With SSL, credit card numbers and bank account information becomes securely encrypted. This encryption updates on a nearly daily basis, which makes hacking SSL data roughly impossible.
Importance of SSL Certificates and SEO (Search Engine Optimization)
First of all, if you’re using e-commerce and you don’t have SSL pages on your site, you’re going to find it hard to make sales in the modern web. No SSL security can also lead to the demise of your brand, as well as the complete online failure of your business.
If you already have SSL pages and your encryption is kept up to date, it’s essential that you let your customers know about it. There are plenty of SSL certificates and security seals that are available and valid by certificate authorities to let them know that you’re protecting sensitive information at all costs. Using these seals throughout your SSL pages as well as on non-encrypted pages lets people know that your encryption is active, and when it comes time for a purchase, you’ll see a much lower abandonment rate in your shopping cart than you would without the seal.
SSL pages can be the make or break detail when being successful online. Above all, you need to protect your customers’ privacy, credit cards and data, which provides everyone a sense of comfort when purchasing from you.