One of the main reasons people and businesses invest in web development and digital marketing is to make it easier for potential customers to find them online. Content has continued to play a leading role in almost all online marketing outlets. Whether the content is being used on a website or a blog, additional SEO steps should be taken to make the pages easily found online. Content has become one of the most important strategies for getting found through search engine optimization (SEO). Performing SEO this will give your page a much better chance of ranking higher on search results. There are many points that factor into good SEO optimization, such as keywords, images and links, but one of the most important is the use of quality content.