Mobile Pay War - Department Stores vs. Google

Mobile Pay War - Department Stores vs. Google

Google’s recent announcement of turning Google wallet into a mobile payment system came as a bit of a surprise not only to their competitors, but to eCommerce merchants as well. The system has the potential to take over mobile phone applications and have users buying items through the trusted name of Google, which would impose the fees for the service directly on the merchants. Unfortunately for Google, big name companies like Walmart and Target aren’t going to take this news lying down. The ownership of the mobile wallet space has now turned into a battle to see who can make mobile payment the safest and most secure option to those who buy items directly over their phones.

Besides Wal-Mart and Target, several Fortune 500 companies, such as Best Buy, Lowes, Sears and other retailers have come together to fight back on the outrageous fees that Google charges for purchases made through its system by forming a group called the Merchant Customer Exchange. Not only will this app offer the same functionality as Google Wallet, but those who use it will receive specials and offers from the retailers.

The first thought before Google proceeds forward is do they have what it takes to accept the challenge that could come from the power of all these companies. Our first thought is that Google changed the world as it is, so what would actually lead them to hold off on the project and not at least try to command a portion of the market. We do know that it will surely be a race to the finish line to see who can produce results first, and that could easily decide who’s going to win the war of credit card processing over mobile phones. We can say for sure that the deals and offers that will be supplied by some of the companies involved in the Merchant Customer Exchange won’t be available anywhere else, and that could certainly be a tempting deal that consumers look towards when deciding on which app to use on their phone.

It’s certainly no easy task to take on such a corporate monster as Google, but with the powers of some of the largest Fortune 500 companies in the world combining into one effort, we could see some interesting results in the next several weeks. What was once a simple idea that Google was working on has become a marathon race that will have a photo finish provided both parties continue on their paths.

Saudi Arabia Objections to Domain Names
Would You Pay for an Ad-free Twitter or Facebook?

Related Posts

By accepting you will be accessing a service provided by a third-party external to https://finalwebdesign.com/

Popular Blog Posts

Administrator
08 May 2019
Marketing Blog
Google My Business is a great tool to generate free website traffic and business calls within your local market. This is a very vital strategy for any successful SEO campaign. 0:00 Google My Business ...
Administrator
31 August 2011
Tech Blog
More than one billion people – one sixth of the world’s population - are without access to safe water supply. At any given moment, about half of the world's poor are suffering from waterborne diseases...
Administrator
19 January 2019
Web Design Blog
Wordpress Tutorials
When setting up a professional website for your customers or clients be sure to set up an offline or coming soon landing page. The quick setup of an Under Construction'' page will ensure that the webs...
Administrator
26 May 2012
Tech Blog
The medical world has surely come a long way in the last several decades. Whether it’s a simple respirator machine or micro technology that allows doctors to execute intricate surgery without using ol...
Administrator
04 April 2020
Tech Blog
Here is a new review of Death Stranding the long-awaited PlayStation 4 title by acclaimed game developer Hideo Kojima with his new studio Kojima Productions. Be sure to check out our review for one of...
Administrator
10 July 2018
Tech Blog
We have composed a list of some of the most famous, dangerous and well-known hackers of all time. Many of these hackers are charged with hacking some of the highest security institutions such as the c...
Administrator
31 August 2020
Web Design Blog
Are you interested in starting a career in coding or programming? This video will cover some of the important parts you will want to know to get started in a career in coding or programming. 0:00 Gett...

Fields marked with * are required

Contact Final Web Design Today!

Call Today: Call us local at 305-349-3208 or nationally at 888-674-7779.

Email Us: Email us a message at "[email protected]" or fill out the contact form below and we will respond

Name:*
Email:*
Phone:
Project Details:
Expertise Certification Google Partners Bing Elite Agency BBB Accredited Business INC 500
Wordpress Joomla Drupal Magento Dreameaver