Mobile Pay War - Department Stores vs. Google

Mobile Pay War - Department Stores vs. Google

Google’s recent announcement of turning Google wallet into a mobile payment system came as a bit of a surprise not only to their competitors, but to eCommerce merchants as well. The system has the potential to take over mobile phone applications and have users buying items through the trusted name of Google, which would impose the fees for the service directly on the merchants. Unfortunately for Google, big name companies like Walmart and Target aren’t going to take this news lying down. The ownership of the mobile wallet space has now turned into a battle to see who can make mobile payment the safest and most secure option to those who buy items directly over their phones.

Besides Wal-Mart and Target, several Fortune 500 companies, such as Best Buy, Lowes, Sears and other retailers have come together to fight back on the outrageous fees that Google charges for purchases made through its system by forming a group called the Merchant Customer Exchange. Not only will this app offer the same functionality as Google Wallet, but those who use it will receive specials and offers from the retailers.

The first thought before Google proceeds forward is do they have what it takes to accept the challenge that could come from the power of all these companies. Our first thought is that Google changed the world as it is, so what would actually lead them to hold off on the project and not at least try to command a portion of the market. We do know that it will surely be a race to the finish line to see who can produce results first, and that could easily decide who’s going to win the war of credit card processing over mobile phones. We can say for sure that the deals and offers that will be supplied by some of the companies involved in the Merchant Customer Exchange won’t be available anywhere else, and that could certainly be a tempting deal that consumers look towards when deciding on which app to use on their phone.

It’s certainly no easy task to take on such a corporate monster as Google, but with the powers of some of the largest Fortune 500 companies in the world combining into one effort, we could see some interesting results in the next several weeks. What was once a simple idea that Google was working on has become a marathon race that will have a photo finish provided both parties continue on their paths.

Saudi Arabia Objections to Domain Names
Would You Pay for an Ad-free Twitter or Facebook?

Related Posts

By accepting you will be accessing a service provided by a third-party external to

Popular Blog Posts

15 August 2019
Web Design Blog
Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS based design templates for typography, forms, buttons, navigation, and oth...
16 October 2020
Company Blog
Be sure to visit the new website for Expertisez online at, created in 2006, is the first online valuation site for your works of art, paintings, sculptures, watch...
27 September 2012
Web Design Blog
Get out your party favors, Microsoft is finally ready to party down with what the company describes as its “Next generation OS.” Appropriately dubbed Windows 8 OS, Microsoft’s CEO Steve Ballmer compar...
01 January 2013
Tech Blog
The future of Android app development is looking pretty rosy right now. Demand for Android apps development is on the rise as consumers seek ‘best of breed” operating software and few platforms can be...
16 May 2012
Marketing Blog
Facebook is the largest social media channel in the world. With  more than 900 million users worldwide, and the expectation of reaching 1 billion users by the end of 2012, Facebook is a resource that ...
25 April 2019
Web Design Blog
Joomla Tutorials
Contact Enhanced is a contact component manager created to replace Joomla! core contacts component and add lots of advantages and new features (see features tab below) and it offers many plugins and m...
12 December 2012
Tech Blog
In an effort to draw more people into the Facebook tent, the social media giant is offering messaging services to outsiders without requiring them to open a Facebook account. Although the company alre...

Fields marked with * are required

Contact Final Web Design Today!

Call Today: Call us local at 305-349-3208 or nationally at 888-674-7779.

Email Us: Email us a message at "[email protected]" or fill out the contact form below and we will respond

Project Details:
Expertise Certification Google Partners Bing Elite Agency BBB Accredited Business INC 500
Wordpress Joomla Drupal Magento Dreameaver