eCommerce: Don’t Get Lost in the Cart

eCommerce Cart

Many online retailers pay far too little attention to their checkout flows. A large percentage of lost transactions take place during the check-out phase of the conversion process. eCommerce sites are littered with abandoned virtual shopping carts that did not survive the checkout process. Each of those carts reflects lost revenue that could have been enticed buyers through the final phase of the sale. The consumers’ decision to cut and run is directly a result the customer’s checkout experience.

Online eCommerce sites need to know that their shopping cart experience is minimizing lost conversions and not damaging customer relations. Viewing the process from the buyer’s perspective, consumers are expecting a user-friendly experience and a smooth transaction. The checkout experience is an opportunity to strengthen consumer loyalty and to upsell by suggesting a complementary item based on the customer’s purchase history. The potential buyer only requests that it be an efficient checkout procedure that is timely and hassle-free. Today’s technically-inclined consumer expects that the entire transaction be conducted flawlessly on a smartphone.

Conversely, potential customers who have a bad experience at checkout are quick to pull the plug and go to your competitor who has put a great deal of emphasis on the joys of filling a shopping cart on his site. Also, don’t ignore the importance of keeping your over-all site content fresh more enticing to visit with greater frequency. Small niceties that humanize the online experience go a long way in inviting customer appreciation. The back end is capable of offering bonuses such as offering a special birthday discount.

Also, building good customer relations at the end of the sales conduit assure repeat business and less time invested in the customer complaint office.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Luxury Website Sales Call

Luxury Website Sales Call

Today’s luxury website sales call focused on understanding the client’s vision for a high-end, visually striking online presence. The client emphasized the importance of an

Read More
Shopify eCommerce Sales Call

Shopify eCommerce Sales Call

Final Web Design offers comprehensive Shopify development services to help businesses establish and enhance their online stores. Their team specializes in creating customized eCommerce solutions

Read More
Web Developer Salaries 2025

How Much Do Programmers Make?

Salaries for website designers and website developers in the U.S. vary based on experience, location, and industry. Salaries for website designers and website developers in

Read More
WordPress Blog Posts

WordPress: Blog Posts

One of the key advantages of using WordPress for blogging is its powerful SEO capabilities. With plugins like Yoast SEO and Rank Math, bloggers can

Read More

Popular Posts: