Social networks are websites and apps that allow users and organizations to connect, communicate, share information and form relationships. People can connect with others in the same area, families, friends, and those with the same interests. Social networks are one of the most important uses of the internet today.
Google has officially announced the end of Google Plus. The struggling social media platform is seeing an end to its short-lived run, which simply never seemed to gain traction. The Failed Social Media Outlet? It goes almost without saying that Google Plus struggled from its inception. Google Plus will be missed by a few companies
The End of Google Plus Read More »
Kickstarter is the leading online funding platform for aspiring project creators seeking a financial sugar daddy. Each month, 10’s of thousands of potential Investors contribute seed money for promising projects that interest them. Since 2009, more than $500 billion has been pledged to finance more than 35,000 creative and business projects. The Kickstarter investors have
Kickstarter: Takes the Platform Lion’s Share Read More »
We’ve all belatedly accepted that social media networking has exposed much of our lives to public scrutiny. Now, our social media habits are being examined to ascertain our online persona, warts and all. Imagine encountering all of your social contacts at a party. As you observe their interaction with each other, patterns of behavior begin
Social Networking: What’s Your Persona? Read More »
Defining social media influence is like trying to quantify feelings. It lacks a baseline formula that can be applied to determining ROI. However, a sound understanding of how social media can be deployed to “influence” consumer decisions goes a long way in articulating its value. In spite of its often incalculable value, social media is
Social Media: The Power of Influence Read More »
After Google’s announcement of the “Glass Project” back in early 2012, even Google-phials expressed some skepticism in exactly how people could make the optical device a center-piece for like-minded Google fans. Google chose to pull no stops in promoting “Project Glass” during the sneak preview. The compact device consists of a camera,… and that’s about
Google Glasses: It’s All About Timing Read More »
In a land where a few social networks dominate the landscape, it’s refreshing to encounter a new, more personalized approach to social networking. While Facebook represents Wal-Mart of social sites, Path takes a more personal, softer Mayberry-like experience for users. Path encourages to subscribers to essentially build a platform of memories that, in one way
Social Networking: Which Path Are You On Read More »
In the early days of social media development, many marketers dismissed the innovative platforms as a flash in the pan that would soon be little more than a passing fad. Now marketers are terrified of not having a presence in the three social network leviathans: Facebook, Twitter and the new kid on the block, Google+.
Social Media: Decades to Come Read More »
Google has recently rolled out its new Google+ Communities, a platform for both private and public groups who can congregate among themselves to discuss topics of mutual interest such as sports, video games, neighborhood gossip…you name it. The new feature supports Google’s desire to employ the internet to create real-world interaction among fans. The common
Social Community: Join Your Community Read More »
It looked like MySpace’s future was about to end on a sour note. Yet, Specific Media’s recent acquisition of the file sharing music platform has MySpace singing a different tune. News Corp sold MySpace to Specific Media for a bargain basement price of $35 Million. Seven years ago, News Corp shelled out more than six
MySpace: Breathing New Life Read More »
Last year, YouTube undertook a major re-design in an effort to attract new users and entice past users who have strayed from the popular video-sharing site. In addition to sprucing up the color palette and improving graphics, YouTube enhanced functionality as well. In addition to integrating Google+ to the mix, it made it much easier
YouTube Marketing: Rekindling For the Better Read More »