TikTok Marketing
TikTok Marketing Services That Get Your Business Discovered
TikTok is the one platform where a business nobody has heard of can reach a large audience this month. We write, film, edit and publish the video, run the ads, and report on what the feed actually rewarded.
- Video produced in house, not outsourced
- Built for the recommendation feed
- You keep the account and every raw file
- Free quote in 24 hours
How does TikTok marketing work for a business that isn't an influencer?
TikTok distributes video by how people respond to it, not by how many followers you have. A restaurant or product brand with a few hundred followers can reach a large audience the week it starts posting. Our job is to produce enough good short-form video, consistently, to give that recommendation feed something to work with — then put paid budget behind what already earns attention.
We handle concepts, scripting, filming direction, editing, captions, sounds, the posting schedule, comment replies and TikTok ad campaigns. Production budget matters far less than cadence: a phone-shot video with a strong first three seconds routinely beats a polished commercial, which is why this channel stays affordable to compete in.
- Short-form video concepts and scripts
- Editing, captions, sounds and hooks
- Posting schedule and trend monitoring
- TikTok Ads build and management
- Comment and message replies
- Monthly reporting on views, saves and leads
What's included
The video, posting and account work we handle every month
Almost every failed TikTok account failed the same way: nine videos, then silence. Each video is judged largely on its own merits here, so the businesses that win are still publishing in month six. Everything below makes that cadence somebody else’s job.
Account setup and profile build
Business account configured properly: handle, searchable bio, category, website link, contact button, playlists and pinned videos that say what you sell and where.
Short-form video concepts and scripts
A monthly slate of ideas mapped to your services and seasons, each with a hook, on-screen text and a shot list simple enough to film on a phone.
Filming direction or full production
We direct you through a batch shoot, or send a videographer for South Florida clients. Either way you film once and we cut several videos from it.
Editing, captions and sounds
Vertical edits paced for the feed: hook in the first seconds, burned-in captions, on-screen text, trending or licensed audio, and a clear next step.
Trend and sound monitoring
We track what is moving in your category and adapt formats while they still work, instead of posting last month’s trend and wondering why reach dropped.
TikTok search and keyword work
TikTok works substantially as a search engine for younger buyers. We build captions and spoken lines around questions people type, so videos keep surfacing later.
Comments, messages and creator sourcing
Replies handled daily and sales questions escalated to you. Where it fits, we brief creators for UGC-style video so it does not all come from one face.
Monthly reporting and next-month plan
Watch-through, saves, shares, follows, profile visits, link clicks, ad spend and cost per lead — plus which formats we are scaling and which we are cutting.
Pricing
What does TikTok content and management cost per month?
Pricing depends on how many platforms you want managed and how much video is produced each month. These are our standard monthly social media management packages — TikTok can be your only platform or part of a wider set.
1 platform
Starter
Custom quote
- TikTok account setup and optimization
- Agreed posts per month
- Editing, captions and sounds included
- Agreed vertical videos per month
- Comment and message monitoring
- Monthly performance report
Most popular • 3 platforms
Growth
Custom quote
- TikTok plus 2 platforms of your choice
- Agreed posts per month per platform
- Concepts, scripts and shot lists
- Agreed short-form videos monthly, cut for TikTok and Reels
- TikTok Ads management included
- Comment and message management
- Monthly report and strategy call
All platforms + ads
Full Suite
Custom quote
- Every platform that fits your business
- Daily posting schedule
- Full video and graphics production
- Paid social and Google Ads managed
- Landing pages and conversion tracking
- Dedicated account manager
- Bi-weekly reporting and calls
Ad spend is paid directly to TikTok and billed separately from management, so you always see what went to media versus what went to us. Creator fees and on-location shoot days are quoted separately. Not sure TikTok is where your budget belongs? Send us your goals for an honest answer.
How it works
From kickoff to your first month of published video
Most TikTok accounts are set up, filmed and publishing inside two to three weeks — the extra time versus other platforms is the first video shoot.
1
Discovery and goals
What you sell, who buys it, what a customer is worth, and whether your buyers are on TikTok at all. If not, we say so before you spend.
2
Account audit and access
We audit or build your business account, fix the profile, connect TikTok Ads Manager and get added as a user on your assets — never as owner.
3
Content angles and calendar
You approve a set of repeatable formats — explainers, before and afters, behind the scenes, FAQ answers — plus a posting schedule.
4
First batch shoot and launch
One session produces several weeks of video. We edit, caption, schedule and publish, then verify link tracking so profile clicks are attributable.
5
Read the data and iterate
Each video is evidence. We keep formats that hold attention, cut those that do not, promote winners with Spark Ads, and report monthly.
TikTok Ads
Paid budget behind the videos the feed already likes
Organic TikTok is unpredictable by design: some videos travel, most do not. Advertising makes the good ones repeatable and reaches a defined audience on schedule. Running both keeps paid cheap, because you promote creative already tested for free.
In-Feed Ads
Native video placements in the For You feed, bought against traffic, leads or sales. The creative has to look like TikTok rather than a television spot.
Spark Ads
Paid promotion of a real organic post — yours or a creator’s, with permission — keeping the likes, comments and shares it already earned. Often the most efficient format for a small business.
TopView and takeover placements
Premium first-impression buys at app open for launches and events, including the combined TopView and TopFeed package TikTok introduced at its 2026 NewFronts. Reach-priced, so we scope them honestly.
Video Shopping and TikTok Shop ads
Product-feed campaigns for eCommerce, plus TikTok Shop setup, product tagging and shoppable video where in-app checkout suits your catalog.
Lead generation campaigns
Instant Forms that capture inquiries inside TikTok, or traffic campaigns to a landing page we build — tested against each other for cheaper qualified leads.
Retargeting and automated campaigns
Audiences built from video views, profile visits, engagement and your site pixel, plus tests of TikTok’s Smart+ campaigns against manual structures.
Planning meaningful paid budget across several channels? Our PPC campaign management services cover paid strategy, landing pages and cross-channel attribution, and our video advertising services cover production at a larger scale.
Honest assessment
Should your business actually be on TikTok?
TikTok is the platform we talk clients out of most often, and the one that surprises them most when it fits. The honest split:
TikTok works well for
- Consumer brands with a visual product — beauty and skincare, food and beverage, fashion, supplements, home goods
- Local services with a strong before and after — med spas, dental and aesthetics, detailing, cleaning, landscaping
- Restaurants, bars, gyms, studios and hospitality where atmosphere is the product
- eCommerce brands with impulse-friendly price points, especially where TikTok Shop suits the catalog
- Coaches, clinics and specialists whose expertise answers a stream of common questions on camera
- Businesses willing to publish consistently for several months instead of testing for three weeks
TikTok is usually the wrong choice if
- You sell enterprise B2B services with a procurement committee and a long cycle — LinkedIn is where that budget belongs
- Nobody will appear on camera and there is nothing physical to film — no product, no premises, no process
- Your buyers are predominantly retirees, where Facebook and YouTube reach them far more reliably
- You need leads inside a week with no ad budget — paid search is faster and more predictable
- Your product category runs into TikTok's advertising policy restrictions — worth checking before you budget
- You want one channel to carry the business, with no website, email list or search presence behind it
Results
What discovery looks like when the cadence holds
TikTok’s ad tools report over 2 billion adults reachable monthly, up more than 8% in a single quarter (DataReportal, April 2026) — potential ad reach, not monthly active users. In the United States, 37% of adults say they use TikTok (Pew Research Center, 2025). What matters is how many of them buy what you sell.
40+
Client projects in our portfolio across medical, legal, eCommerce, construction, hospitality and fitness
Google Partner
An accredited Google Partners team building and promoting websites and campaigns
25+ years
Combined experience across design, development, content and paid media
Where we work
TikTok video produced out of Miami and Fort Lauderdale
South Florida is an advantage on this platform. Food, nightlife, fitness and beauty are the categories the feed rewards, and sending a videographer to your location beats briefing an editor three time zones away. We work from downtown Miami and Fort Lauderdale.
Miami (headquarters)
801 Brickell Ave, Suite 942
Miami, FL 33131
(305) 812-5999
Fort Lauderdale
1512 NE 4th Ave
Fort Lauderdale, FL 33305
(888) 674-7779
Our crews film hospitality, restaurant, fitness, beauty and med spa clients from Miami and South Beach up through Fort Lauderdale and West Palm Beach — Brickell, Wynwood, Coral Gables, Doral, Aventura, Kendall, Hialeah, Hollywood, Las Olas, Pompano Beach and Boca Raton. Remote scripting, editing and account management runs nationwide. More on our Miami internet marketing services.
Frequently asked questions
TikTok questions business owners actually ask
Usually not, but the format has to change. Boring on TikTok is a delivery problem, not an industry problem: accountants, plumbers, dentists and manufacturers all have accounts that work, because they answer questions customers ask all day, show work being done, or explain what everybody gets wrong. Process, mistakes, pricing and before-and-afters travel well in almost every category.
What does not work is a business with nothing to film and nobody willing to talk. We will say so in discovery and point you at a better-suited platform.
No. Plenty of accounts we run never show a face. Voiceover over product or screen footage, hands-only demonstrations, before-and-after cuts, text-on-screen explainers and photo carousels all perform, and a staff member or hired creator can front videos instead of you.
That said, a recognizable face builds trust faster for local service businesses. Give us one filming session and we can usually get months of content.
Here is what is verified: TikTok’s US operations moved into a US joint venture established in January 2026, with ByteDance divesting majority ownership to a US-led investor group that includes Oracle, Silver Lake and MGX. Oracle handles cloud infrastructure and data protection for the US business, and the venture has its own chief executive, Adam Presser.
We will not pretend the risk is zero — no single platform is a safe long-term asset, and TikTok has had a more turbulent few years than most. So we treat it as a discovery channel, not a foundation: every video is yours in raw form and gets reused on Reels, Shorts and your site, and we push TikTok traffic toward assets you own. If the platform changed tomorrow, your content library would not go with it.
More than most owners expect, and for longer. Because each video is judged largely on its own performance, consistency does the work follower count does elsewhere — a steady weekly rhythm sustained for months beats a burst and then nothing. We agree a monthly video count with you up front, and we would rather set a cadence you can hold than one you abandon in week five.
Plan on three to six months before judging the channel, though watch-through, saves and shares show which formats work within weeks.
Our Starter package covers a single platform, with TikTok Ads management included from the Growth package upward. What moves the number is video volume: how many pieces we produce each month and how much filming is involved. Ad spend is separate and paid directly to TikTok, so the split between media and management stays visible.
Media cost depends on your objective and audience, and TikTok sets its own minimum daily budgets, which we confirm for your account before launch. We would rather start with a modest test budget behind proven organic creative than commit you heavily to untested video.
The teenage-only reputation is out of date. Pew Research Center found 37% of US adults use TikTok in its 2025 survey, and TikTok’s own ad tools report over 2 billion adults aged 18 and over reachable monthly worldwide (DataReportal, April 2026). Adults in their thirties and forties are a substantial share, and targeting lets you exclude ages you do not sell to.
Where the age skew still bites is the top of the range. If your buyers are mostly over 65, reach will be thin and the money is better spent elsewhere.
Yes to both. We set up TikTok Shop, tag products, build shoppable video and run Video Shopping Ads for eCommerce clients whose price points suit in-app checkout — and we say so when yours do not.
Most clients run TikTok inside a wider program, because the same vertical video should be earning its keep on Instagram Reels and YouTube Shorts. We also build websites, run SEO and manage Google Ads, so landing pages and tracking stay consistent. See our full internet marketing services.
Want to know whether TikTok can work for what you sell?
Tell us what your business does and who buys from it. We will come back with a straight answer on whether TikTok deserves your budget and what we would film first.
Toll free (888) 674-7779 Miami (305) 812-5999
Receive a free quote in 24 hours or less. No contracts before you get a real assessment.
More social media marketing services
The rest of the platforms we run for clients
Reels, Stories and visual brand building — the second home for every video we film for TikTok.
Shorts plus searchable long-form video that keeps earning views for years.
Local demand capture and Meta Ads, with the deepest reach among buyers over 30.
Visual search with a long shelf life and unusually strong shopping intent.
Real-time posting, customer response and presence in the news cycle.
Compare every platform we manage and how a multi-platform package fits together.