Social Media Importance

Social Media Importance
After a rocky start with branding through social media , companies are catching on to the importance of threading a brand's message through the fabric of the social media fabric. Only a handful of media companies represent an inordinate share of ad revenue. Currently, 5 companies enjoy the advertising spoils, reflecting 68% of all ad revenue generated on the net. Facebook comes in at the top of the heap accounting for 20% all online revenue. This concentration of power does not bode well for the...
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Google Analytics: Why you should be using website Analytics

Google Analytics: Why you should be using website Analytics
Google Analytics is one of the best resources to analyze website traffic. By learning how to use this tool, you can view a detailed breakdown of your audience, traffic patterns (search engine referrals), and consequently market your site, product or brand in more proficient and successful ways. Most blogging or website platforms , like Wordpress , Squarespace, Tumblr and Blogger, already have programming built in to accommodate Google Analytics . All you have to do is learn how to read and utili...
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SEO Tricks

SEO Tricks
Lots of people tend to misunderstand what’s required when it comes to the best SEO practices for your website. With hundreds of elements that tie into algorithms across all major search engines, it’s absolutely crucial that you pay attention to as many options that you have as possible when trying to perfect your SEO. While we can’t tell you exactly how important each element should be since engines generally keep their algorithms a secret, we can at least get you started in the right direction....
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Homepage Obsessions

Homepage Obsessions
Of all of the pitfalls associated with web design, a myopic focus on  the home page is a common error. Designers and clients tend to view the entire site through the narrow lens of the home page. The home page serves an important role in enticing visitors to enter and look around. As a virtual introduction of your company, the initial visitor's reaction to the site often occurs on the  home page. That's where businesses tend to lay the “Welcome” mat and encourage passers-by to enter. H...
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Live Tweeting that Drives Conversation

Live Tweeting that Drives Conversation
As Twitter's cultural and technical evolution continues, the dichotomy between its humble origins and it's current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed have evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit a group of friends to converse via text in real time. The concept was based on creating tweets that capture a mome...
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Other Posts

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13 September 2012
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There has been lots of anticipation and speculation of the long awaited iPhone 5. It has finally arrived and now the main question is whether is worth that upgrade? While Apple does a great job by kee...
Administrator
23 August 2012
Tech Blog
In a world surrounded by tape systems, it’s no wonder that businesses are turning to cloud services to help them store files and sensitive data. With a lack of reliability, tape based systems have bec...
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