Until you actually implement Google Analytics, it’s difficult to truly realize the actual power behind this free software. If you think that you always get what you pay for, in this case, you’d be wrong. The functionality and capability in Google Analytics rival that of even the biggest analytics companies in the world.
0:00 Google Analytics Overview
1:01 Google Analytics Dashboard
3:58 Google Audience
5:44 Google Acquisition
6:26 Google Behavior
6:42 Google Analytics Wrap-up
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