Pinterest works differently from other social networks. People do not go there to catch up with friends; they go to search for ideas, plan projects and find products to buy. That makes Pinterest less a social network and more a visual search engine, and a powerful source of website traffic for businesses in home design, food, fashion, beauty, weddings, travel and DIY. In the video below we show how to set up a Pinterest business account, and this guide covers how to get your pins seen.
Why Pinterest is worth your time
- Pins last. A good pin can keep sending traffic for months or years, unlike a social post that disappears from feeds in a day.
- Users are planning to buy. People pin ideas for kitchens, outfits, recipes and events they intend to act on.
- Every pin links to your website. Pinterest is built to send visitors off the platform to the source.
Setting up a Pinterest business account
- Create a free business account (or convert a personal one) to unlock analytics and ads.
- Claim your website so your logo and name appear on every pin that links to it.
- Complete your profile with your logo, a keyword-rich description and your website link.
- Create boards organized around topics your customers search for, such as “Small Kitchen Ideas” rather than “Our Products”.
Pinterest marketing tips
- Use tall, high-quality images. Vertical images (a 2:3 ratio) take up more space in the feed and get more saves.
- Write descriptive titles and descriptions. Pinterest search works on keywords, so describe each pin the way a customer would search for it.
- Add text overlays to infographics and how-to pins so the message is clear at a glance.
- Pin consistently. A few fresh pins every week beat dozens in a single day.
- Link to the right page. Send each pin to the specific product, article or landing page it shows, not your homepage.
- Add a “Save” button to your website images so visitors can pin your content for you.
Track what works
Pinterest Analytics shows which pins earn impressions, saves and clicks. Pair it with Google Analytics to see how much traffic and revenue Pinterest drives, then create more of what performs best.
Need help with Pinterest marketing?
Final Web Design sets up and manages Pinterest business accounts, designs pin graphics and connects them to your website and online store as part of our social media marketing service. For an overview of all the major platforms, see our social media marketing guide.
To get more traffic from Pinterest, contact the Final Web Design team, request a free quote, or call (888) 674-7779.
