As Twitter cultural and technical evolution continues, the dichotomy between its humble origins and it’s current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed has evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit […]
Social Media Marketing
Social media marketing refers to the process of using social media platforms to promote a product, service, or brand. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can be used to reach target audiences, build brand awareness, and engage with customers.
Many factors go into executing a successful social media campaign. Proper rhythm and timing are essential in a successful post. Obviously, much of what that timing encompasses involves the geographic location of your targeted audience. The proper timing of posting also must reflect an understanding of your targeted audience’s habits. Still, even the most social
Visual social media is trending as the new vehicle for communicating on the internet. As blog posts morphed into Facebook and Instagram marketers have embraced visual branding as the most effective method for getting the attention of today’s social media participants. The use of awesome graphics has replaced old-school thinking that content is the most
Video and photo sharing platforms are proliferating at an astounding rate. Newfound graphics capability is transforming the way in which companies can disseminate their marketing message. Social media has come a long way in delivering highly targeted visuals on a diverse range of platforms. When it comes to optimizing your message, do you choose the
Social media campaigns can be a double-edged sword. More frequently, companies are reaping the rewards of seeding social media platforms with positive messages concerning their products or services. However, as 2012 clearly demonstrated, a social media strategy can go awry. Unlike a straight media advertising buy, the responses generated by social media can be unpredictable.
Social media, as part of an overall marketing strategy, is only now being taken seriously as a viable marketing opportunity. As with so many recent internet innovations, businesses have lagged behind the curve as social networks have exploded onto the scene. Most businesses have been slow to integrate social media marketing into their overall business