Social Media Marketing

Social media marketing refers to the process of using social media platforms to promote a product, service, or brand. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can be used to reach target audiences, build brand awareness, and engage with customers.


Live Tweeting that Drives Conversation

As Twitter cultural and technical evolution continues, the dichotomy between its humble origins and it’s current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed has evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit […]

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