Social Media Marketing

Social media marketing refers to the process of using social media platforms to promote a product, service, or brand. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can be used to reach target audiences, build brand awareness, and engage with customers.

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Live Tweeting that Drives Conversation

As Twitter cultural and technical evolution continues, the dichotomy between its humble origins and it’s current role as a powerful marketing vehicle is becoming evident. The sophistication of social media marketing techniques that are now employed has evolved with the social platforms themselves. Designed initially as a simple micro-blogging tool, Twitter was developed to permit […]

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