Internet Marketing

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Benefits of Online Marketing

More and more, consumers are using the internet and social media to research companies,  find product information and services prior to buying. Internet marketing is, therefore, now an essential ingredient in your marketing strategy. Mass marketing is steadily being replaced by internet marketing, as marketing online gives you an opportunity to communicate with both your existing and …

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Google Analytics: Why you should be using website Analytics

Google Analytics is one of the best resources to analyze website traffic. By learning how to use this tool, you can view a detailed breakdown of your audience, traffic patterns (search engine referrals), and consequently market your site, product or brand in more proficient and successful ways. Most blogging or website platforms, like WordPress, Squarespace, …

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SEO Tricks

Lots of people tend to misunderstand what’s required when it comes to the best SEO practices for your website. With hundreds of elements that tie into algorithms across all major search engines, it’s absolutely crucial that you pay attention to as many options that you have as possible when trying to perfect your SEO. While …

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