In collaboration with PrimeSense, a leader in 3D vision technology, the London-based firm Bodymetrics has introduced a high-tech 3D body scanner aimed at ending the frustration of denim shopping. By utilizing eight specialized 3D sensors, the system creates a comprehensive “Body Map” that captures a customer’s exact dimensions and unique physical contours.
Retailers use this precise data to instantly identify which garments in their inventory will offer the most flattering fit. While currently being piloted by expert “Fit Stylists” to help women find the ideal pair of jeans, the long-term goal of this technology is to transform the digital fashion landscape, making online size guessing a thing of the past.
Broad application of this 3D mapping technology promises to do more than just accelerate the shopping process; it has the potential to fundamentally restructure the fashion retail landscape. While physical storefronts stand to gain a competitive edge through enhanced service, the e-commerce sector is positioned for the most explosive transformation.
Currently, the industry faces a massive logistical hurdle: between 20% and 40% of online apparel orders are sent back due to sizing errors. By allowing consumers to leverage a personal Bodymetrics profile during checkout, retailers could virtually eliminate the “guesswork” of digital shopping, leading to a sharp decline in return rates and a significant boost in customer satisfaction.
