Social Media Trends for Entrepreneurs in 2015

Social Media Trends 2015

Every year the social media landscape changes so your own social media strategy must evolve alongย with it. Identifying new social trends can give you a leg up on the competition and help you designย better strategies for your own social media campaigns. After all 97 percent of marketersย use socialย media so if you intend to rise above the rest of the noise you’ll need to embrace trends that areย happening now among the various social spheres. Below are some things to watch out for in the Newย Year.

Visual Content is Here to Stay

The rise of visual content seems only natural as users and brands alike compete for other people’sย attention on social media. After all, humans process images 60,000 times faster than textย as 90 percentย of informationย transmitted to the brain is visual. This accounts for the rapid rise of visual socialย platforms such as Instagram, Pinterest and YouTube. The rise of mobile devices has also led to an increase in visual content consumptionย as people are even more pressed for time. A good image orย video can go a long way in keeping your audience’s attention and communicating your messageย effectively. Even if your business is not visual by nature there are plenty of ways you can incorporate itย in the form of infographics, graphs and animated videos.

Real Time Social Media Marketing

While this has been a tactic for large brands in the past, it is getting easier for smaller brands to keepย track of real-time news and trends thanks to useful social media tools. The ability to latch on to news orย trends early on can give you the boost in visibility you need to skyrocket your brand’s reach. Of course,ย it’s important to actually understand the meaning behind certain trends and decide if it matches yourย brand image or not.

Diversification

It’s no secret that is getting harder for brands to increase their reach organically on Facebook. Now, ifย brands even want to reach fans of their page, they need to pay into Facebook’s ad network as only 6ย percent of followersย will see your posts. It’s expected that Facebook will continue to tweak theirย algorithm even more, which will potentially lead to an even smaller organic reach. This means you canย no longer solely rely on Facebook as the main traffic driver to your site. Instead, find two other networksย your audience uses and start a presence there. Not only will you reach your target demographic, but it’sย possible you’ll find another group of people interested in your business that you might not haveย considered before.

New Social Platforms

Ello made the biggest splash in the social media scene as it positioned itself as the “anti-Facebook.” Itย claims that it will provide an ad-free and, more importantly, anonymous social media experience. Whileย it’s unclear if it will be successful, many former Facebook users have made the switch due to theย promise of privacy. Other social networks includes Yik Yak, which focuses on anonymous post exchangesย based on location, and Tsu, which offers revenue shares for popular posts. How will these fair in theย future? It’s hard to say, but it’s a good idea to keep an eye out for new social networks and keep track ofย how quickly it grows.

Keep Your Social Strategy Up-to-Date

As the world becomes even more connected, it’s important to keep your presence on the cutting edgeย of the newest trends and technology. After all, social media is a core pillar of a good content marketingย strategy. Not only does it act as an amplifier it is also the main distribution method for content. Andย while the content itself is important, a good social distribution strategy might be even more important inย this day and age.

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