Social media marketing is a powerful tool for business branding and exposure. Social media campaigns create an online outlet for your business to connect with your customers and will improve your website’s search engine rankings. Creating content that is informative and incorporating it with your website and social media outlets is a great way to keep your customers informed and engaged.
When researching the new look and functionality for its flashy re-designed news feed, Facebook discovered a dichotomy between what users said in interviews and how they actually used the popular feature. It turns out that people often don’t know what they like until they see it. This is evidenced by Samsung’s success with an oversized […]
Facebook Starts The Waiting List Read More »
Millions of Google+ users are being met with a prompt that directs them to their Profile pages where they can significantly enlarge their profile photo. The new photo size, 2120 pixels by 1192 pixels, offers users the opportunity to replace the current profile cover image with a more robust footprint. Google describes it as “room
Big Changes With Google+ Read More »
Last October, Facebook unveiled a new and controversial feature that gives fans an opportunity to self-promote their posts by shelling out a few bucks for the privilege. Now Facebook is providing the same opportunity to promote your friends’ posts for the same price. While hyping your own posts appears to be a little narcissistic, Facebook
Facebook: Promote Your Friends Read More »
Mozilla chose the Mobile World Congress in Barcelona to announce that Twitter will support the Firefox OS mobile apps from Mozilla. Twitter now joins the likes of Alcatel and ZTE and wireless carrier Sprint in proclaiming that it will support the new Firefox OS app. Twitter for Firefox, the Twitter mobile app, will contain the
Twitter Meets FireFox OS Read More »
Google is engaged in an uphill battle as it challenges Facebook’s massive social network with its relatively new Google+ Sign-up. Although a direct assault on Facebook’s sheer numbers is untenable, Google’s strategy to penetrate Facebook’s dominance via third-party apps by using Google Identity to log into multiple platforms. Google’s strategy is to connect its fledgling
Sign-In With Google+ Read More »
Twitter is about communicating with brevity. Unfortunately, activities such as our jobs or domestic responsibilities cut into our Twitter time. If you are an avid tweeter, you appreciate little tricks and tips that help expedite your tweets. Very often, tweets are posted when we’re on the run or when we find ourselves with a couple
Twitter: Life of the Efficient Tweeter Read More »
We’ve all belatedly accepted that social media networking has exposed much of our lives to public scrutiny. Now, our social media habits are being examined to ascertain our online persona, warts and all. Imagine encountering all of your social contacts at a party. As you observe their interaction with each other, patterns of behavior begin
Social Networking: What’s Your Persona? Read More »
Defining social media influence is like trying to quantify feelings. It lacks a baseline formula that can be applied to determining ROI. However, a sound understanding of how social media can be deployed to “influence” consumer decisions goes a long way in articulating its value. In spite of its often incalculable value, social media is
Social Media: The Power of Influence Read More »
Many factors go into executing a successful social media campaign. Proper rhythm and timing are essential in a successful post. Obviously, much of what that timing encompasses involves the geographic location of your targeted audience. The proper timing of posting also must reflect an understanding of your targeted audience’s habits. Still, even the most social
Social Media: Regaining Your Life Read More »
Facebook’s introduction of voice messages through its Messenger app presages a major shift in how the world communicates. Voice messaging is available through other web services such as Vonage, Skype or Apple Face Time. However, the shear global number of Facebook fans makes the social network giant the primary contender for becoming the predominant voice
Facebook Implements Its Own Voice Read More »
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