Social media marketing is a powerful tool for business branding and exposure. Social media campaigns create an online outlet for your business to connect with your customers and will improve your website’s search engine rankings. Creating content that is informative and incorporating it with your website and social media outlets is a great way to keep your customers informed and engaged.
As of January 16, Instagram officially activated its new terms of service to the consternation of its disenfranchised members. As a result, photo buffs are abandoning ship faster than an exiting audience at a Jerry Lewis movie retrospective. The cause for the wholesale desertion was triggered by Instagram’s claim to having selling rights to everyone’s […]
Instagram Alternatives: Photo Sharing Elsewhere Read More »
Visual social media is trending as the new vehicle for communicating on the internet. As blog posts morphed into Facebook and Instagram marketers have embraced visual branding as the most effective method for getting the attention of today’s social media participants. The use of awesome graphics has replaced old-school thinking that content is the most
Social Media Continues To Go Visual Read More »
Contrary to conventional wisdom, the users of social networks such as Facebook and Twitter are not the exclusive purview of teenagers. Interestingly, social network participants age 12 to 24 only comprise 24% of all social network users. This data was recently published by Community 102, a social network consulting company serving businesses wishing to have
Social Media For The Ages Read More »
After Google’s announcement of the “Glass Project” back in early 2012, even Google-phials expressed some skepticism in exactly how people could make the optical device a center-piece for like-minded Google fans. Google chose to pull no stops in promoting “Project Glass” during the sneak preview. The compact device consists of a camera,… and that’s about
Google Glasses: It’s All About Timing Read More »
Today’s media companies are realizing the importance of going beyond the content distribution business in order to survive. Interestingly, many tech companies are morphing into product driven media companies out of necessity. Today’s content- centric companies are investing heavily in product development and internet technology. Content companies are quickly realizing that the shift in strategies
Shopping Online: Products Matter Read More »
Instagram continues to collect bad press like a cashmere sweater collects lint. The company is cited for its lame handling of a series of managerial missteps. The result was an explosive response from subscribers and non-subscribers alike. Facebook, Instagram’s new owner, is watching the situation closely as hundreds of thousands of dis-enchanted subscribers articulate their
The Photo-Sharing Explosion Read More »
In a land where a few social networks dominate the landscape, it’s refreshing to encounter a new, more personalized approach to social networking. While Facebook represents Wal-Mart of social sites, Path takes a more personal, softer Mayberry-like experience for users. Path encourages to subscribers to essentially build a platform of memories that, in one way
Social Networking: Which Path Are You On Read More »
In the early days of social media development, many marketers dismissed the innovative platforms as a flash in the pan that would soon be little more than a passing fad. Now marketers are terrified of not having a presence in the three social network leviathans: Facebook, Twitter and the new kid on the block, Google+.
Social Media: Decades to Come Read More »
Google has recently rolled out its new Google+ Communities, a platform for both private and public groups who can congregate among themselves to discuss topics of mutual interest such as sports, video games, neighborhood gossip…you name it. The new feature supports Google’s desire to employ the internet to create real-world interaction among fans. The common
Social Community: Join Your Community Read More »
It looked like MySpace’s future was about to end on a sour note. Yet, Specific Media’s recent acquisition of the file sharing music platform has MySpace singing a different tune. News Corp sold MySpace to Specific Media for a bargain basement price of $35 Million. Seven years ago, News Corp shelled out more than six
MySpace: Breathing New Life Read More »
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