Social Network

We’ve all belatedly accepted that social media networking has exposed much of our lives to public scrutiny. Now, our social media habits are being examined to ascertain our online persona, warts and all. Imagine encountering all of your social contacts at a party. As you observe their interaction with each other, patterns of behavior begin …

Social Networking: What’s Your Persona? Read More »

Defining social media influence is like trying to quantify feelings. It lacks a baseline formula that can be applied to determining ROI. However, a sound understanding of how social media can be deployed to “influence” consumer decisions goes a long way in articulating its value. In spite of its often incalculable value, social media is …

Social Media: The Power of Influence Read More »

In a land where a few social networks dominate the landscape, it’s refreshing to encounter a new, more personalized approach to social networking. While Facebook represents Wal-Mart of social sites, Path takes a more personal, softer Mayberry-like experience for users. Path encourages to subscribers to essentially build a platform of memories that, in one way …

Social Networking: Which Path Are You On Read More »

In the early days of social media development, many marketers dismissed the innovative platforms as a flash in the pan that would soon be little more than a passing fad. Now marketers are terrified of not having a presence in the three social network leviathans: Facebook, Twitter and the new kid on the block, Google+. …

Social Media: Decades to Come Read More »